Our Process

 

Looking to launch the next phase of your business? Boost enrollment in a program? Need more eyes on your website? We help you grasp the metrics and build strategies that give you a direct push toward your goals. We work with businesses of all sizes on everything from helping to build your web presence from the ground up to acting as the marketing arm of your organization.

Our solutions are tailored to fit your needs, so no two clients will ever be the same.

Services We OFfer

SOCIAL MEDIA

Learning to leverage your online community can be daunting — especially in today’s ever-changing digital landscape. That’s why we stay on the pulse of every social media innovation so you’re never scrambling with your strategy. We believe in fun, scrappy, organic content that focuses on your ethos in order to build an organic community that can lead to a viral buzz. No more sifting through data to figure out if using Facebook ads is worth your time! We’re here to make sure you reach your engagement goals for the best possible value.

Message us about:

  • Organic content curation, creation, and automation

  • Paid Facebook and Instagram Ads

  • Twitter parties and live streams

  • Building a Facebook group that keeps your followers engaged

  • The next big platform - what is it and how do I get on it?

PUBLIC RELATIONS AND INFLUENCER OUTREACH

We’re so proud to offer this solution to our clients at Redwood Marketing! This service gives you a shortcut to connecting to wider audiences in your niche without breaking the bank. While most PR is done as a standalone service, we streamline your strategy by incorporating outreach into our services. Having off-site SEO and some great word of mouth from online influencers is not only crucial to a well-rounded digital marketing strategy, it’s the reason we put so much care into the research and curation of your press list. Talk to us about how we’ve successfully boosted clients everywhere from Huffington Post to Late Night with Seth Meyers.

Message us about:

  • Traditional media placement (online, print and broadcast)

  • Guest blogging and thought leadership

  • Bloggers and Instagram influencer outreach

  • Celebrity endorsements

  • Product placement

CONTENT MARKETING

Churning out blog posts, webinars, emails, and other marketing collateral is simple enough, but we take it up a notch by carefully planning your content strategy to align with your sales and marketing goals. We see to it that each piece of content is measurable, story driven, and authentic to your brand's voice. Best of all, we track it all and optimize so that we can create even more targeted content for future campaigns.

Message us about:

  • Blog posts (both on site and guest blogging on other sites)

  • Email marketing campaigns

  • Webinars and live "how-to" videos

  • Landing pages

  • eBooks

  • Interactive content (quizzes, etc.)

SEARCH ENGINE OPTIMIZATION

Another ever-changing industry, our team keeps up with all the latest trends in SEO and SEM to make sure that you're appearing on the front page of Google. We use tools to make sure that each page is updated and optimized to fit the latest Google updates, helping you cut through the clutter and deliver content that is relative and that drives qualified traffic.

Message us about:

  • Google keyword strategy

  • Copywriting for SEO

  • Google Adwords

  • PPC campaigns and display marketing

Our network

In addition to what we can do for you, Redwood Marketing is connected to some of the most brilliant creatives, developers designers, producers, directors and editors in the business. Our partners have worked on viral videos in Hollywood to award-winning website experiences.

If you need a piece of content that will really make a splash with your customers and clients, you'll want it done by this team. Best of all… Redwood Marketing can help project manage it all so you don’t have to worry!

Message us to get connections with :

  • Branding, logo design, and graphic design

  • Website design, development, and UX

  • Product photoshoots

  • Video production

  • Drone footage (yes - we've got pilots for that!)

 
 
 

Our Process: Mapping Out Your Story


Introducing the characters (aka the Kick-off Call)

First things first, we want to get to know YOU! What are your hopes, dreams, aspirations, not just for your business, but personally. We will sit down with you and talk about the things you need most, whether it’s more website traffic, higher conversion numbers, or more brand awareness. Then, we’ll work together to strategize how to put it all together.

Writing the Story: the world’s best Marketing Plan

Once we’ve come up with an idea of your goals, next comes the plan on how to execute them. Our marketing plans cover everything from market research to figuring out how to best maximize your budget.

publishing the Story: let the world hear your story

We have a plan in place and now it’s time to tell everyone what you’re all about. We’ll execute on the plan we’ve put together and let the world read your story.

Reading the Reviews: Looking at the data

Once the dust has settled it’s time to look at the data to learn what worked, what we can optimize for the future, and what milestones we need to hit next. We’ll create custom reports to show you what we did and what’s coming next.

 

Looking for a little more DIY?

Let us be your teachers! Our coaching contracts help educate business owners on how to make the best marketing decisions for their company, and give real life tools on how to execute their vision. We’ll give you access to pick our brains and give you feedback on the materials you put together.